Delivery across the UAE

About THEORIC
THEORIC
THE HYDRATING SHAMPOO

THE HYDRATING SHAMPOO

300 ml

Hydration starts with the cleanse.

AED 142.03

Product Pillars

  • Cleanse that preserves hydration
  • Fiber balance
  • Light nourishment
  • Natural shine and movement

The Hydrating Shampoo eliminates impurities without disrupting the fiber's natural balance. Its formula combines natural osmolytes, natural hydrating factors, plant proteins, and a marine bioactive complex that help preserve hydration during cleansing. Hair stays light, soft, luminous, and naturally healthy from the very first step of the routine.

This Product Also Comes In a Kit

  • THE DAILY HYDRATION KIT

    THE DAILY HYDRATION KIT

    THE HYDRATING SHAMPOO · THE CONDITIONER

    AED 305.49

    View Kit
  • THE PROTECT & TREAT KIT

    THE PROTECT & TREAT KIT

    THE HYDRATING SHAMPOO · THE REPAIR HAIR MASK · THE LEAVE-IN HAIR PROTECTOR

    AED 514.97

    View Kit
  • THE REPAIR RESET KIT

    THE REPAIR RESET KIT

    THE HYDRATING SHAMPOO · THE REPAIR HAIR MASK · THE HAIR REPAIR SPRAY

    AED 524.04

    View Kit
Category
Daily hydrating shampoo
Hair type
All hair types, especially dehydrated or brittle strands
Indication
Daily use
Texture
Pearlescent, creamy foam
Content
300 ml
Fragrance
Top: Mandarin, Bergamot, Lemon | Heart: Iris, Rose, Black Currant, Peach | Base: Musk, Patchouli
Benefits+
  • Dermatologically tested
  • Vegan and cruelty-free
  • Gentle cleansing that preserves natural hydration
  • Hydrates hair from the first step
  • Helps keep the scalp balanced
  • Preserves fiber softness and flexibility
  • Lighter, silkier hair with natural movement
  • Reduces post-wash dryness
  • Promotes healthy shine and a velvety touch
  • Suitable for normal, dry, or dehydrated hair
Details+

The Hydrating Shampoo eliminates impurities without disrupting the fiber's natural balance. Its formula combines natural osmolytes, natural hydrating factors, plant proteins, and a marine bioactive complex that help preserve hydration during cleansing. Hair stays light, soft, luminous, and naturally healthy from the very first step of the routine.

How to Use+

Apply to wet hair. Massage the scalp thoroughly until it foams. Rinse well, and repeat if needed.

Ingredients+

Shea Butter: A naturally fatty-acid-rich botanical active that deeply nourishes the hair fiber, helping restore softness, elasticity, and shine.

Betaine: A naturally occurring osmolyte that helps balance the fiber's hydration levels, preserving softness, comfort, and water balance.

Hydrolyzed Rice & Soy Proteins: Low-molecular-weight plant proteins that deposit on the hair fiber, helping strengthen its structure and reduce water loss.

Quaternium-80: A cationic silicone with high affinity for the hair fiber that forms a selective protective film, promoting shine, softness, and reduced frizz.

View full INCI ingredient list

WATER (AQUA); SODIUM LAURETH SULFATE; SODIUM C14-16 OLEFIN SULFONATE; COCAMIDOPROPYL BETAINE; GLYCERIN; FRAGRANCE (PARFUM); POTASSIUM CHLORIDE; GLYCOL DISTEARATE; BETAINE; BUTYROSPERMUM PARKII (SHEA) BUTTER; PHENOXYETHANOL; COCAMIDE MIPA; POTASSIUM LAURETH-4 CARBOXYLATE; PEG-150 DISTEARATE; BENZOTRIAZOLYL DODECYL P-CRESOL; PROPYLENE GLYCOL; PEG-120 METHYL GLUCOSE TRIOLEATE; QUATERNIUM-80; XANTHAN GUM; KAPPAPHYCUS ALVAREZII EXTRACT; AMINOMETHYL PROPANOL; SODIUM PCA; LAMINARIA SACCHARINA EXTRACT; CARBOMER; POLYQUATERNIUM-10; SODIUM GLUCONATE; PEG-7 GLYCERYL COCOATE; LAURYL GLUCOSIDE; ETHYLHEXYLGLYCERIN; HYDROLYZED RICE BRAN PROTEIN; SORBITOL; MICA; HYDROLYZED SOY PROTEIN; BHT; CAPRYLYL/CAPRYL GLUCOSIDE; EUCHEUMA SPINOSUM EXTRACT; SYNTHETIC FLUORPHLOGOPITE; CI 77891 (TITANIUM DIOXIDE); GLYCINE; BENZYL ALCOHOL; SODIUM HYDROXIDE; POTASSIUM SORBATE; SODIUM BENZOATE; TIN OXIDE; TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES; LINALOOL; HEXAMETHYLINDANOPYRAN; LIMONENE; LINALYL ACETATE; ALPHA-ISOMETHYL IONONE.

Actives in Our Formula

What each active does for you

Shea Butter

A naturally fatty-acid-rich botanical active that deeply nourishes the hair fiber, helping restore softness, elasticity, and shine.

Got a question? We've got you.

We've gathered answers to the most common questions about delivery, exchanges, and using our products. Can't find what you're looking for?

How long does delivery take?+

We dispatch within 1 business day. Delivery time depends on your Emirate and appears at checkout once your address is entered.

Can I exchange or return a product?+

Yes. You have 7 days from delivery to request an exchange or return. Reach out to our support team and we'll take care of everything.

Are the products dermatologically tested?+

Yes. Our formulas are dermatologically tested and hypoallergenic, developed for different skin types and safe for daily use.

How do I track my order?+

As soon as your order ships, you'll receive a tracking link by email to follow every step until delivery.

What payment methods do you accept?+

Visa, Mastercard, Amex, Apple Pay, Google Pay, plus any other options available at checkout.

THE HYDRATING SHAMPOO

AED 142.03