Delivery across the UAE

About THEORIC
THEORIC

Privacy Policy

Last updated: TODO: confirm publish date

This page is a structural draft adapted from THEORIC Brazil's policies for the UAE market. It has not had UAE legal review — do not treat it as launch-ready.

At THEORIC, we treat your data with the same care we put into our formulas. This policy explains what we collect on theoric.ae, why, and how it's protected. TODO: confirm applicable UAE data protection legislation to cite here.

1. Glossary

  • Personal data: Name, email, address, phone number, quiz answers, preferences — anything that identifies you.
  • Processing: Any operation carried out with personal data.
  • Diagnosis/quiz: Our skin, hair, and routine quiz (we ask for your email to send your personalized recommendation).
  • Personalized recommendation: The product and ritual suggestions built exclusively from your quiz answers.
  • Cookies: Digital files used to run and personalize the site.
  • Anonymized data: Visit statistics that don't reveal a user's identity.

2. What We Collect & Why

  • Quiz data (name, email, skin/hair characteristics): to generate your personalized recommendation.
  • Browsing data (pages visited, device, location): to improve the site and your experience.
  • Purchase data (name, address, phone, payment method): to process orders, delivery, and invoicing.
  • Interactions and communication (email history, feedback): to keep support and communication relevant.

3. Data Collected Automatically

  • IP address
  • Approximate geolocation
  • Browser and device information
  • Browsing history on our site
  • Campaign and communication interactions
  • Cookies and similar technologies

4. How We Use Your Data

  • To generate your personalized product recommendation
  • To process orders, delivery, and billing
  • To keep the site running smoothly and securely
  • To improve our products and content through analytics
  • To help prevent fraud and keep transactions secure

We don't make automated decisions that significantly affect you without human review.

5. Cookies

We use cookies to run the site and personalize your experience. You can manage cookie preferences through your browser settings. TODO: add cookie consent banner copy once finalized.

6. Your Rights

TODO: confirm and list data-subject rights available under applicable UAE data protection law (e.g. access, correction, deletion, objection) and how to exercise them.

7. Data Sharing

We share data only with service providers who help us operate the site, process payments, and deliver orders, under confidentiality obligations. We do not sell personal data.

8. Contact

For privacy questions or requests, contact us at TODO: support email.